My design journey began in sports and music marketing, as the lead designer I created products for the NHL, MLSE, Toronto Blue Jays, Tragically Hip, Rush and Billy Talent.
Over the years, I’ve built a track record of solving problems, driving results, and delivering work that connects.
Today, I lead a team of 50+ creative and technical experts, turning ideas into impactful programs and campaigns for leading tech brands.
Creative Director + Studio Operations
How I Build and Back Creative Teams
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I lead with honesty and a no-BS approach. I encourage people to speak up, ask questions, and bring their real selves to work.
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Most recently, I grew a B2B agency creative team from 10 to 50+ creatives and developers in less than 1 year. I love logistics. Building a strong team that works well together is about connecting the right people on the right projects.
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In fast-paced agency and production environments, I help the team stay focused, aligned, and clear on goals no matter how many moving parts are in play.
Select Client List
Creative direction,
2020
HP, Intel, Microsoft
Creative direction, 2025
Funding Innovation
Graphic designer, 2019
Tragically Hip
Artifact reproduction artist,
2015
Maple Leaf Sports & Entertainment
Graphic designer,
2017
Royal Ontario Museum