Art Directtion
+ creative operations
I direct the creative and shape the conditions that help it succeed.
I’m an Art Director and Creative Operations leader who brings ideas, people and processes together. I build strong creative teams, practical systems and memorable work without losing the human side of making it.
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5 TO 50+
Studio growth across creative and develpment teams while mentoring juniors to director positions
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$2M+
Annual agency revenue generated through strategic campaign delivery, including creative direction and ops
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$5M+
Raised for Canadian charities through licensed sports and music partnerships
Selected work
How I work
make
I started my career reproducing museum artifacts and later designed licensed collections for some of Canada’s most recognized sports and music brands. That foundation taught me to respect craft, understand cultural context and care about the details people remember.
lead
I’ve led multidisciplinary teams across design, development, strategy and production. My approach combines clear creative direction with the trust, feedback and structure people need to do their best work.
build
I create the workflows behind the work, from briefs and workbacks to approvals, resourcing and AI-supported production. The goal is not process for process’s sake. It is better thinking, smoother collaboration and stronger creative.
creating without a brief
My personal art practice explores love, gender, shame and power through mixed media collage. I like to play with paint, textiles and found imagery, especially from old books.